Product Marketing Manager

Sydney, New South Wales, Australia · Product Marketing

Description

Rokt is seeking a Product Marketing Manager to be the liaison between Marketing and Product for the Rokt suite of products for ecommerce site owners and performance marketers. Reporting to the VP, Product Marketing in New York, this role will develop differentiated product messaging, drive impactful product launches and conduct competitive and market analysis.

You will be based in Sydney, Australia, alongside our product managers, engineers, architects, & UX specialists to encourage collaboration to craft value-oriented messaging for our products and services. You will have the technical breadth and depth to understand our products and technology at a granular level and the marketing skills to be able to tell effective stories that explain and convey the business-oriented benefits to customers. You can succinctly map business outcomes back to the Rokt suite of products features and functionalities, and vice versa. This person is extremely structured in their technical approach with logical writing that does not wade “into the weeds” of features but clearly conveys the top-level value to customers.

You bring several years of technical, marketing, and ecommerce business expertise to swiftly win credibility--internally and externally--as a subject matter expert. You love managing projects as you will play a key role in our Go-to-Market efforts launching products across our global business. This person is deeply passionate about driving product innovation and can clearly communicate (and secure buy-in) cross-functionally across the organisation. You will work closely with the broader product marketing and marketing teams based in New York to ensure our product offering continues to exceed our customer requirements.

You're a strong fit for this role if you are a structured communicator, with a solid background in relevant industries like martech, adtech and Enterprise Tech. You love to craft compelling stories in a fun and simple way, and you can balance quantitative evidence and qualitative factors to quickly test, learn, and improve. You're a self-starter and an organised teammate who thrives in a dynamic, results driven environment.

You will take ownership over our Knowledge Base, FAQs, Product Release notes, and internal communications around product releases and launches in order to streamline the customer experience and facilitate self-learning and self-service. In addition to being accountable for customer-facing content, you will help oversee and lead the production of internal technical product documentation geared towards our internal teams, with a focus on product marketing, product management and engineering. Lastly, you will take an active role in the content creation itself, establishing and iterating on best practices for all documentation processes in full alignment with the Product Marketing, Product and Engineering orgs.

This role is ideal for someone with a strong background in customer-facing technical writing and a passion for making a big impact on the overall company’s product knowledge.


Requirements


On your first day we'll expect you to have:

Benefits

Working for ROKT has many perks and benefits, including:

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